Customers generally buy a particular make of a car on the reputation of its makers. It takes time for the automobile makers to establish and sustain their reputation. Sometimes a particular model helps its makers to widen their customer base by altering the perception of the customers.
Cadillac had a good reputation but they were considered rather conventional and tradition bound. They made Cadillac in 1999 which appealed to the younger generation and also had an exuberant feel. It added a new dimension to the maker"s image.
Escalade is a full-size luxury SUV. It can seat up to six or eight persons depending upon the chosen seat arrangement and has plenty of space for luggage.
Posted By: Louie Liu
Original: ArticleSnatch.com - : Automobiles
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